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Hydration Reinvented.

Fast-acting electrolyte gum for athletes on the move.

Behind Electro

When co-founders Jose, Michael, and Cade grew up playing basketball together at IMG Academy, they learned early what performance, dedication, and trust really meant. After going on to play Division 1, they realized the hydration products athletes relied on were outdated, inconvenient, and filled with sugar — and they knew there had to be a better way. So they made the bold decision to step away from the traditional path and build Electro: a faster, cleaner, modern approach to hydration designed for athletes by athletes.

Flavor Focused

Crafted for clean, refreshing taste that makes staying hydrated effortless, enjoyable, and part of your daily routine.

Athlete Driven

Backed by a community of thousands of athletes, we exist to amplify their voices, support their journeys, and build a movement that puts them at the center of everything we do.
 

Innovation Forward

Powered by patented liquid-core technology and rapid buccal absorption to redefine what modern hydration can be.

 

OUR COMMITMENT TO ATHLETES

Empowering the next generation through meaningful NIL partnerships

We believe athletes deserve more than transactions — they deserve a platform. That’s why Electro is built around authentic NIL partnerships that uplift real stories, create real opportunities, and give thousands of athletes a stage to grow their brands. From fair compensation to community-driven initiatives, our mission is to champion athlete voices and ensure they’re supported, celebrated, and seen both on and off the field.

JOIN THE ELECTRO COMMUNITY

We're excited to share this journey with you

We’re passionate about redefining hydration, elevating athletes, and creating products that actually make your life easier — and we want you to be part of that mission. Whether you’re an athlete, a fan, or someone who just loves what we’re building, we’d love to hear from you. Share your story, your feedback, or your journey with Electro as we work to empower a new generation and make hydration as fast, clean, and accessible as it should be.

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